Good, Better, Best: A Tree for Every Closet Company

At Nesting Systems, we see a lot of closet companies doing good work. Good sales. Good installs. Good people.

And yet—we also see something else:

A lot of birds fluttering just above the nest.

Perched. Restless. Wobbly.

They’re not unsure of their vision.

They’re unsure of their infrastructure.

And that’s where the metaphor of the tree comes in.

🌱 GOOD: The Charlie Brown Tree

You know the one.

A little spindly. One lone branch. A single leaf.

There’s a nest up there—barely. And a bird hovering anxiously nearby, not sure if it’s safe to land.

This is where many closet companies start.

The product is solid. The heart is there. But the systems? The structure? The process support?

It’s fragile. Reactive. Team members are doing their best, but everything feels manual, rushed, or duct-taped together.

And the truth is: it works.

But it’s not sustainable.

🌿 BETTER: The Growing Tree

This one has more branches. Some foliage. A little balance.

There are two or three nests. Birds are landing more confidently.

The company has grown. There are SOPs—sort of. There’s training—kind of. There’s a CRM—when it works.

The business is no longer reactive. It’s trying to be proactive.

But there are still gaps. Some birds are fighting for space. Some teams are repeating tasks or scrambling for clarity.

Growth is happening…

But it’s outpacing the systems holding it all up.

This is the danger zone.

Many companies get stuck here—doing just well enough to survive, but not quite well enough to thrive.

🌳 BEST: The Sturdy Tree

This is what we’re helping companies build.

Not from scratch—but from what they already have.

A thick trunk. Deep roots. Balanced branches.

There are nests everywhere—clients, designers, installers, admin—and they’re not just surviving. They’re soaring.

The systems are invisible—but powerful.

The team knows where to find answers.

The client experience is clear, calm, and joyful.

The owner isn’t just working in the business—they’re finally able to work on it.

This is a tree that attracts talent.

A company people want to work for—and with.

🌟 You Already Planted the Tree

You’ve built something good.

You’re probably already in motion toward something better.

We’re not here to cut you down or start from scratch.

We’re here to:

• Strengthen your root system (your back-end SOPs, tools, and processes)

• Grow your trunk (your internal culture and communication)

• Support your branches (your designers, installers, and sales team)

• And make sure your nests?

  Are strong enough for your clients to soar. 🕊️

🧭 Where Are You on the Nesting Curve?

Let’s be clear:

• We’re not here to judge.

• We’re not here to flex.

• We’re here to see what’s already working—and help you build on it.

Because just like you wouldn’t hand a client a pile of boards and tell them “Figure it out,”

we’re not handing you another generic solution.

We’re offering smart systems.

Tailored support.

And a way to make your company…

Systemized. Sustainable. Soaring.

Ready to grow?

Let’s talk about what your next branch looks like.

Because you don’t need to be the biggest company.

Just the one where every bird knows where to land.

Reach out. We’ll bring the roots.